We turn market research into an experience that is truly constructive and inspiring for your brand. For each and every project, we redefine and fine-tune our approach to ensure that research-based decisions build your brand in a solid and enduring way.
This is possible because at BigBand we are experts in exploring and understanding the relationships between people, products and brands.
At BigBand we propose conducting research as a truly shared experience, focused on inspiring the creation of marketing opportunities: from the detection of problems to the production of constructive and innovative solutions.
From the moment of first contact, we apply three principles that define BigBand's style of research: collaborate, inspire, go further.
In collaboration with our clients, we create and design their research projects. Crafting relevant and singular marketing proposals is only possible with a full arsenal of tools and skills honed on a case-by-case basis.
Innovation comes into play when we cultivate new relationships between consumers and brands/categories. The present is the point of departure when it comes to changing frames of reference and making future projections:
Development is of key importance when it comes to devising clear brand-building strategies and providing the information necessary to optimising the decision-making process:
An in-depth knowledge of specific target audiences and their lives is of paramount importance when it comes to establishing a tight connection with them and tapping into how they think and feel:
Exploration is essential when a solid base of knowledge is needed for strategic development. This can entail a thorough understanding of the full array of motivations and need states that drive a category…
Kids and young people are a special and diverse group, and they need to be approached in different and very thoughtful ways. We approach each stage of development in a specific way. Our team has the training, experience and personal qualities to put kids at ease and get them to open up. Kids can be a vulnerable target. At Little Band we believe in responsible research and advocate conscientious marketing.
Strategic planning for brands and communication campaigns must be informed by research geared towards understanding and feeling how a given brand figures into the lives of people. To a great extent, brands belong to the consumers who make them theirs, and in appropriating brands, they give them life. As such, we tackle planning projects with collaborative tools and strategic thought, without ever losing sight of the objectives outlined in the creative briefing.
The value of health is trending upwards, particularly for societies facing high life-expectancy rates.
The value of health is clear to everyone today. People are so concerned about good health that it has become the focal point of their lifestyles.
Health consumers are informed: they demand quality and must trust their brands and products. Even when their health fails, people being treated with pharmaceuticals are no longer mere patients. They are increasingly well informed about available treatments and they not only know their rights but demand that doctors respect them, even if they have to go to the healthcare authorities.
We as a team are passionate about understanding what makes people tick, and what moves and excites them. We are curious by nature and we cultivate the art of questioning things.
Managing Director & Partner
Iâm a psychologist and I have been doing qualitative market research for over 20 years. From the very get-go, I loved being able to get to know first-hand about the lives and experiences of a great variety of people, and shedding light on the meaning of both the little things in everyday life and the more important and transcendental aspects of existence.Â I believe that good qualitative research is the fruit of a fluid conversation between the researcher, the consumer and the client. Each and every project warrants a distinct and unique approach to this conversation, the dynamics of which must ultimately guide how best to endow the given brand with value.Â BigBand, for me, is a place to keep on growing, learning and seeking new conversation dynamics that reflect the realities of todayâs world.
Hello, Iâm BegoÃ±a.
By the time youâve spent over half your life, no small thing, doing social and market research, what you studied does not matter nearly as much as what youâve learnt along the way.
Long gone are the sociology, social psychology and anthropology lectures, replaced by many years of uninterrupted learning from the continuously changing world around us, which requires being attentive to the voices of those who share their experiences and tell us whatâs happening in their lives so we can understand the needs and demands of consumers as they evolve. It means constantly honing our listening skills so we can learn more and more.
To live is to search, and in my searching I have been fortunate enough to find BigBand and something Iâve always wanted: to be part of a team brimming with enthusiasm, professionalism, curiosity and unflappable dedication, driven by the genuine joy that comes from finding the best solutions and answers.
Edouard de Biasi
Research Director & Partner
I have been working in marketing and research since 1995. I hold a degree in Business Administration and Management from HEC Paris, a Masterâs degree in Social Communication Theory and Research from Universidad Complutense, and another Masterâs in Market Research from UNED.Â As a researcher, what most motivates me is being simultaneously an observer and a part of the on-going process of the creation of a culture based on consumption. That is, understanding the practices of people, how they see themselves and how they make sense of their actions and world. And, in so doing, how and why they turn to the material and symbolic trappings of the culture of consumption.
Research Director & Partner
I studied Sociology almost by chance because my true calling was Advertising. But I quickly discovered that I had a profound interest in understanding the significance behind the way people behave. I earned an undergraduate degree in Industrial Sociology and then did a Masterâs in Market Research. Since then (1992) I have been working in the field of qualitative research. I enjoy my work because I love being in contact with people, talking with all kinds of people, listening to what they have to say and understanding what motivates them, not just as consumers, but also in how they approach life. I think this is what really distinguishes us as market researchers: we know how to put ourselves in the place of consumers to better understand their behaviour. For me, BigBand is a reward for so many years of dedication to market research: it is a place where I work with people who share my passion, and we thoroughly enjoy what we do, day in and day out.
I hold a degree in Journalism and have ample experience in the areas of corporate communication and marketing. Some years ago I decided to shift the direction of my professional career towards market research. Being part of BigBandâs founding team is not only a welcome challenge but also an exciting and inspiring experience because we have had complete freedom to create and reconsider the way things are done.Â I love music, graphic design, Spanish cuisine, being in contact with nature, and in my free time I like to go to the movies, travel and make friends all around the world, and surf the Web.
Research Director & Partner
Hi, Iâm Isabel.
I have been working in the field of qualitative market research since 1985. I have a degree in Psychology with a focus on Social and Clinical Psychology. I am driven by a desire to gain an increasingly in-depth understanding of both individual and social human behaviour.Â I consider working in the field of market research a privilege: it allows me to âlistenâ to consumers first-hand, find new meanings and significance, work alongside clients, and discover new routes to help brands construct distinctive and winning positionings.Â For me, BigBand represents an opportunity to continue learning, discovering and bringing something of value to our clients in the way that gives me the greatest satisfaction: personalised, engaged, with maximum dedication and alongside the team I trust and with whom I grow every day.
I graduated in Philosophy in 1993. Presumably it is an indicator of having your head on straightâ¦ I hope so, since I always wanted to work in something I could enjoy but also had to use my head in, and I can say that qualitative research still gives me both. I have always been interested in everything having to do with how people relate to each other and organize themselves. I am fascinated by Anthropology and Psychoanalysis, however, when I had the chance to study again during a few years I spent in the United States, I decided to go for a Masterâs degree in Sociology. I love to talk, listen, and theorize about things that seem trivial and, ever since my children were born, I really enjoy them too! Oh! When my colleagues from Big Band asked me to join their team, I was thrilled! I love the project, the way of working and the relationship we have with our clients. I couldnât ask for moreâ¦
Marta de Lorenzo
Iâm studying audiovisual communication and marketing at the University Camilo JosÃ© Cela. I decided to study this career because I consider myself a very active, observant and creative person. Qualitative research is closely linked to communication and advertising, so being part of this great team of professionals not only enriches my knowledge, but also it allows me to learn things that cannot be learned in a classroom.
On my free time I love going to the movies, sports and especially travelling, because this is a way to learn from different cultures and getting new ideas for my projects.
I studied Photography, which is my true calling in life. Since 1998 I have worked in diverse sectors and professional fields, and along the way I leant how things should be done and how they should not be done.
I landed in the area of market research in 2006. After various years of experience in the sector, I joined the BigBand team in 2012, holding down the Barcelona office and helping with project coordination and logistics. Besides photography, I like travelling, adventure sports, the sea, the mountains, and haute cuisine.
Iâm Sociologist and I have a Masterâs Degree in Marketing and International Relations. When I finished my studies I found myself in a difficult work situation so I decided to change my mind and start as an entrepreneur. I worked in two projects of different areas during two years, so I learnt so much about the beginnings. Sometimes, were more successful than others. Big band means a new challenge for me and gives me the opportunity to learn all about qualitative research, itâs very interesting to interact with people and discover what moves them.
I also love travelling, itâs awesome to explore different cultures and get to know their people. I am keen on films and I read so much. As a football addict I like sports and, of course, making new friends.
I have a degree in Sociology, specialized in Marketing and Advertising, as well as a postgraduate course in Management of Fairs and Events. I have been working for the last ten years in Marketing and Communication, in sectors ranging from IT and Computing to Engineering or NGOs. I have run national and international events, and I love to make it possible for people to meet and discuss their projects and points of view. I was bornÂ in a seaside town and lived by the sea until I moved to Madrid ten years ago, thus I really like the beach and the sun.Â Going to concerts, travelling and capturing small details with my analogue LOMO camera is what I enjoy to do most in my spare time.
Research Director & Partner
I have been working in the field of qualitative market research since 1998. I came to the sector by chance from the world of journalism. To this day, I still have the burning curiosity of a journalist and this is what compels me to search for the reasons why things are the way they are.Â I enjoy research because it allows me to delve into the reasons people are the way they are: what moves them, what they think, what they feel, what they know about themselves and sometimes what they donât know. Above all, I really enjoy working with young people and kids, who are always so clever and spontaneous. My interest in them has led me to study pedagogy so as to guide our research with little ones in a thoughtful and responsible way. BigBand is not just a workplace for me. It is a personal experience that I share with my colleagues with whom I feel so close and so proud of the work we do.
I hold a degree in Business Administration and Management from Universidad Complutense de Madrid. As the person in charge of the administration and accounting side of BigBand, what I most love about my job is working with a team of highly enthusiastic people and supporting them all in every way I can. I definitely could not have chosen a better place to gain experience and develop my professional career.
You will always find the door open at BigBand because we deeply believe in the superiority of collective intelligence and we know that we are much better when we join forces together. Producing research with our clients, we have gained experience in a great variety of consumer contexts on both the local and multinational levels.
Alberto Sidrach and the team he has assembled at BigBand are amongst the most creative strategic thinkers in Spain. Their work is fresh, honest, enlightening and insightful with a clear focus on the client need and the brand story providing clear, concise and actionable recommendations. Our first call for work in Spain.Peter Laybourne
They are our partners in the search for the best solutions to ensure that our brands truly connect with consumers. Agility, creativity and consumer understanding are BigBand trademarks.Lina Piedrahita
BigBand are a team of great professionals, the perfect team when you intend something innovative, with a fresh approach to problem solving. In short, BigBand means optimism, involvement, warmth, quality, trust and added value.Sara Navarro Mayo
This agency is one of our favorite partners in Spain; the team is very nice to work with, always super responsive and flexible. Their moderators are very skilled, integrating not only the research questions but also the more strategic dimensions of the topic, and they are very helpful in pointing at the local or cultural specifics to help us to decode what we hear and observe.Nathalie Cabart
Observations on trends, hunches, reflections, discoveries and sideways glancesâ¦ We have created this blog so that these conversations are not heard only within the walls of BigBand. We want to share them with you!
The fictional works we consume with the greatest fascination compel us with a sense of catharsis in that magical space between the big screen and the spectator, like an exorcism expelling the supressed fears that grip us in that terrifying bubble we inhabit while in their grasp. And it seems we have been particularly fascinated, for a few years now, with a rather dirty, ragged, brusque and dangerous group of people with minimal verbal skills: zombies â yes, sir â otherwise known as the living dead. The success of series like The Walking Dead, the invasion of zombie dolls and figures in our kidsâ toy chests, the plethora of bars and clubs with zombie theme nights, and the boom in zombie art are just a few of the countless expressions of contemporary societyâs collective fascination with zombies.
I would argue that this widespread obsession with zombies is rooted in a latent fear of social death; that is, the fear of becoming one of the walking dead, more like animals than humans, driven by the need to eat and condemned to survive, but no longer thinking and feeling individuals.Â Continue reading
All too often, childhood is seen as the opposite of adulthood and hierarchical relationships are established in which the opinions of children are either undervalued or completely ignored. While there are signs that this is changing, undertaking actions aimed at kids without including them in the process is common practice in different social areas. Education is one example: only the most advanced pedagogical methodologies ask children what they want to learn and how they want to go about doing it, as active participants in the learning process.
Marketing is not exempt from this passive approach. So many brands could improve the performance of their projects simply by asking their young consumers what they think of them and observing their preferences. So many companies would benefit from using their research budgets to conduct studies in collaboration with children rather than in an attempt to understand fashion trends and imitate them. The creative potential of children is underestimated by many companies and brands that rely on them as consumers.Â Continue reading
The financial crisis has had (and continues to have) a profound impact on Spanish society. For years now we have been observing major changes in consumption behaviour and in how people think about shopping. One of the most significant changes â one we have all seen â is that consumers today put a lot more thought into what they buy, and they value their money more than they did before the crisis. As such, they are devising their own personal shopping strategies to save money wherever they can.
But it is becoming increasingly clear that saving money is not the only thing they are interested in. Consumers also want to maintain some pleasures in life. And, in these hard times, they see a world of opportunities opening up before them that is growing significantly and directly related to the search for pleasure (the craze for coupons, virtual outlets, shopping clubs, low-cost leisure activities, etc.).
Brands offer a world of immediate temptations where itâs all about the here and now. And, faced with these temptations, consumers not only cannot but (more importantly) do not want to resist them. They represent small rewards that make consumers feel better in a context of constant sacrifice and when the only thing people talk about is the crisis.
These are optimistic reactions to the crisis. They are small temptations that provide great pleasure.