Brands want to grow, people want to be excited
And our creative research with people inspires brands to find ways to matter to them.
We develop research-based projects together with you
What we do
We connect you with people every step of the way in your brand construction.
We asked consumers to fill online diaries (through Revelations) in order to understand their personal experience. We visited POS to check the offer on the ground and we held focus groups discussions with mainstream and early adopter consumers.
To finish, we held a workshop where the brand team designed the range keys based on critical consumer types.
We worked with lifestyle pre-tasks and diaries on entertainment habits that fed in-home ethnographic interviews. We gained feedback useful to identify human constants. We held workshops as part of an iterative process aiming at the definition of insights.
To finish, we held a creative writing workshop that helped us build the most exciting storytelling for our learnings.
We started by organizing mini-groups with brand’s heavy users in order to devise a behavioural profile. Later, we explored this profile through triads of very similar friends that were conducted in their homes.
The final outcome was a video-pen portrait and the consumer insight proposal; the brand internally assessed the proposal’s potential.
Our starting point were learnings from the category’s previous stages, trends and their aspirational target. We held co-creation workshops where we worked with the brand and their communication agency to define the brand platform key elements. We worked on wording to draft a powerful copy.
Our last workshop resulted in a final briefing proposal for the agency.
We held groups as part of an iterative design process through which the agency kept redefining their proposals as we gained learnings from consumers. Groups were workshop-type and participants could play with design elements.
The winning proposal was clear and it managed to drive even non-consumers.
We conducted the process in different stages. We started with the direct observation of consumption rituals in real context through in-home triads. Our learnings spotted innovation areas and nurtured a workshop where we devised and wrote product concepts.
We finished by evaluating the proposals that had the greatest potential together with consumers.
We began by establishing theme areas that were relevant to explore in internal sessions. Later, we generated insights from consumers through in-home interviews to their aspirational target. We defined the emerging communication territories through the insights, we wrote the concepts and we had our mainstream target to evaluate them.
The brand team obtained a mobilizing communication territory with good potential for several campaigns.
We began with short personal interviews to gather spontaneous reacions and we later moved to group dynamics to analyze the creative idea in-depth and to optimize routes. Moreover, we contextualized the routes within the current category’s communication environment.
The brand team managed to get a clear idea on the most powerful communication strategy, the most mobilizing creative idea and the best way to optimize the execution.
We conducted in-home ethnographic interviews to understand the category and to learn from reading spaces at home. Then we went on a simulated shopping trip with child-parent duos. We conducted creative workshops in book stores to devise the new spaces.
The publishing company obtained themes to be developed by age, keys to shelf organization and ideas to design spaces.
We’re better at some things than others. That’s par for the course
Basic anthropological and trend research to gain an essential understanding of targets and categories. You can’t navigate without a map.
Research with children, young people and families. Kids and teens are different and need a tailored approach. If a kid gets bored, you’re beaten.
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Research on shoppers, distribution and point of sale. The difference between being the product with most and least standout on the shelf is 70% of shoppers. We rest our case.
Research for brand strategy, planning and communication development. And for innovation. We’re excited by the future. After all, we’ll be spending the rest of our lives there.
So why not strike up the band:
this small team makes a big difference.
We may play different parts but we all keep perfect harmony.
Perhaps we just like hitting the right note.
I believe that good qualitative research is the fruit of a fluid conversation between the researcher, the consumer and the client. Seeking a distinct and unique approach which must ultimately guide how best to endow the given brand with value.
BigBand is a place to keep discovering new conversations that will allow brands to grow.
That may be why I graduated in Sociology. A whole professional life in consumer research. And conducting it in the company of the BigBand team for the last years has been a luxury.
I am driven by a desire to gain an increasingly in-depth understanding of both individual and social human behaviour. Working in market research allows me to “listen” to consumers first-hand, find new meanings, work alongside clients, and discover new routes to help brands construct distinctive and winning positionings.
BigBand represents an opportunity to discover and bring value to our clients in the way that gives me the greatest satisfaction: personalised, engaged, with maximum dedication and alongside the team I trust and with whom I grow every day.
I have been working in marketing and research since 1995. I hold a degree in Business Administration and Management from HEC Paris, a Master’s degree in Social Communication Theory and Research from Universidad Complutense, and another Master’s in Market Research from UNED.
On top of that, how could I get bored when I’m surrounded by our team, an ongoing source of learning, creativity and personal anecdotes.
After over twenty years in consumer research, I enjoy fieldwork and being in touch with people, learning from them satisfies my analytical mind. My own colleagues will say I have a hedonistic profile and, as such, I am always ready to enjoy a new project!
The world changes without asking, so you need to pay attention to all that happens; open to understand new expectations from clients and consumers, sharing those new experiences with them.
To live is to search, and doing so I was lucky to find the BigBand team, full of energy, professionalism, curiosity and who really enjoy and commit to digging the best solutions.
I have spent recent years in searching cultural insights to identify innovative opportunities for brands. I enjoy this job because I am always curious about understanding people in their context, what drives them and how they behave socially.
I conceive qualitative research as a way of life, keeping your curiosity alert about all that surrounds you and the reasons why… that is the true value I see and cherish in our job. And I also love spending time with my kids, my wife, doing sports and music!
Project coordination & logistics
And I am also deeply fond of the sea and miss it so much in Madrid. Now I am rediscovering the world through the eyes of my little one.
I also love travelling, it’s awesome to explore different cultures and get to know their people. I am keen on films and I read so much. As a football addict I like sports and, of course, making new friends.
On top of reading, the movies and a good concert with friends, I enjoy Art and drawing as well as travelling to unknown destinations.
Finally, after a learning experience based on the Voluntary works with NGOs and Third Sector, I decided to focus on Marketing and Market Research, field which has always caught my attention.
I identify with the following words: ‘To get use to the strange and to be surprised with the familiar’.
I really enjoy this job at BigBand where each project stands apart from the other, and nothing is ever the same!
I love travelling around the world and that led me to learn several languages, a wonderful way to enter a culture and enrich the visit of new places.
Reach out. We’ll be there
Here are some of the brands which place their trust in BigBand
Around the table
Enjoy your drink
In the aisle
Bath & Co
Health & wellness
Make yourself at home
Here we are
Welcome! BigBand is a cosy space designed for coming together, opening up and sharing.